Google Analytics for WHMCS

Enhance your Google Analytics reports with the Google Analytics Enhanced Ecommerce module for WHMCS. Google Analytics for WHMCS module integrates your WHMCS with Google Analytics using Google Tag Manager, allowing you to enrich the e-commerce reports in Google Analytics.

Easily insert dozens of tracking codes into your WHMCS with Google Tag Manager without manually modifying any files or installing new modules. With just one module you can easily enter dozens of tracking codes.

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Google Analytics for WHMCS
This plugins are available on WHMCS Marketplace


What Can the Plugin Do?

This WHMCS plugin enables the Google Analytics Enhanced Ecommerce features such as product impression, promotion, and sales data to be sent with any of your Google Analytics pageviews and events. Use pageviews to track product impressions and product purchases, and use events to track checkout steps and product clicks in your WHMCS.

Enhanced Ecommerce Reports

Enhanced Ecommerce provides you with a number of insightful and actionable reports. With this plugin, you will empower your ecommerce reports and see the overall state of your WHMCS business, and provides three categories of related metrics:

Enhanced Ecommerce Reports with WHMCS Products

Revenue and Conversion Rate

  • Revenue (total revenue from your ecommerce transactions, may include tax and shipping)

  • Ecommerce Conversion Rate (percentage of sessions that resulted in an ecommerce transaction)


  • Transactions (total number of completed transactions on your site)

  • Average Order Value (average value of each order)

  • Average Quantity (average quantity of products sold per transaction)


The total number of transactions, the total revenue, and the average order value for:

  • Campaigns

  • Order Coupon Code

  • Affiliation

In addition to the aggregated metrics, you can also see discrete Revenue metrics by individual product, product category, and product brand.

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Shopping Behavior Analysis

The Shopping Behavior Analysis report lets you see the number of sessions that included each stage of your purchase funnel in WHMCS, how many sessions continued from one step to the next, and how many abandoned the funnel at each stage.

You can evaluate your users’ shopping experience from product impression to transaction. Use the funnel visualization to identify strengths and weaknesses in your purchase funnel on WHMCS.

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Shopping Behavior Analysis of WHMCS

Checkout Behavior Analysis

The Checkout Behavior Analysis report lets you see how successfully your users moved through your checkout process. The checkout-funnel visualization illustrates how many users moved on from one step to the next in WHMCS checkout, how many abandoned the process at each step, and how many entered the process at each step.

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Checkout Behavior Analysis on WHMCS Checkout

Product Performance

The Product Performance report lets you see how your WHMCS products performed from two different points of view:

  • Summary: Product performance in terms of revenue, price, and quantity. Includes two of the Shopping Behavior metrics.

  • Shopping Behavior: Product performance in terms of user engagement with your products (e.g., viewing products and details, adding and removing products from carts, completing checkouts).

Product Performance on Google Analytics with WHMCS products

Sales Performance

The Sales Performance report lets you evaluate sales by either of two primary dimensions:

  • Transaction (date, time, transaction ID)

  • Date (cumulative transaction data by date)

  • Tax (total tax charges for ecommerce transactions)

  • Refund Amount (Currency amount refunded for a transaction)

  • Quantity (number of units sold in ecommerce transactions)

Product List Performance

The Product List Performance report lets you see how the WHMCS Product Lists on your site performed based on the following metrics:

  • Product List Views (number of times users viewed products when they appeared in the product list)

  • Product List Clicks (number of times users clicked products when they appeared in the product list)

  • Product List CTR (the rate at which users clicked the product list to view products (number of clicks divided by the number of times the list appeared)

Order Coupon

The Order Coupon report lets you see how your WHMCS promotional codes performed in terms of the following metrics:

  • Revenue (total revenue from ecommerce transactions; depending on your implementation, this can include tax and shipping)

  • Transactions (total number of completed purchases on your site)

  • Average Value (average value of e-commerce transactions)

Google Analytic for WHMCS

  • Instant Download
  • Full Support
  • Free Installation
  • Unlimited Updates

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